back

Brand Design

Understand the fundamentals of branding, brand identity, art direction in branding and leadership skills as a brand designer.

Join waitlist

Curriculum

Week 1: Understanding Brand Fundamentals

Class 1: Introduction to Branding and Design

  • Overview of branding in design
  • How emotions and psychology influence design choices
  • Key principles of design in branding.

Class 2: Brand Strategy and Positioning.

  • Understanding brand strategy
  • Identifying target audience and market positioning
  • Case studies on successful brand strategies.
Week 2: Developing Brand Identity

Class 1: Branding Workshops and Critiques

  • Hands-on logo design and visual identity workshop
  • Group critiques and feedback sessions
  • Refining and iterating on design concepts.

Class 2: Logo Design and Visual Identity

  • Principles of logo design
  • Creating a cohesive visual identity
  • Typography and color theory in branding.
Week 3: Creative and Art Direction In Branding

Class 1: Art Direction in Branding Campaigns

  • Importance of art direction
  • Conceptualizing and planning visual campaigns
  • Case studies on effective art direction.

Class 2: Photography and Illustration in Branding

  • Integrating photography and illustration in Branding
  • Practical exercises in using visual elements
  • Techniques for creating brand-specific visuals.
Week 4: Leadership and Core Skills For Brand Designers

Class 1: Project Management for Brand Designers

  • Managing design projects effectively
  • ‍ Collaborating with cross-functional teams
  • Time management and client communication.

Class 2: Presentation and Pitching Skills

  • Crafting compelling design presentations
  • Pitching design concepts to clients
  • Handling client feedback and revisions

Meet your instructors

back arrowforward arrow
Your instructors for the next couple of weeks are as follows.

Fiyin Adeniyi

Brand Design Lead at Busha Digital

Ibrahim Otukoya

Brand Designer

Timi Bolarinwa

Visual Designer

Shola David

Brand Identity designer, Zleek

Fiyin Adeniyi

Brand Design Lead at Busha Digital

Ibrahim Otukoya

Brand Designer

Timi Bolarinwa

Visual Designer

Shola David

Brand Identity designer, Zleek