Brand Design
Understand the fundamentals of branding, brand identity, art direction in branding and leadership skills as a brand designer.
Curriculum
Week 1: Understanding Brand Fundamentals
Class 1: Introduction to Branding and Design
- Overview of branding in design
- How emotions and psychology influence design choices
- Key principles of design in branding.
Class 2: Brand Strategy and Positioning.
- Understanding brand strategy
- Identifying target audience and market positioning
- Case studies on successful brand strategies.
Week 2: Developing Brand Identity
Class 1: Branding Workshops and Critiques
- Hands-on logo design and visual identity workshop
- Group critiques and feedback sessions
- Refining and iterating on design concepts.
Class 2: Logo Design and Visual Identity
- Principles of logo design
- Creating a cohesive visual identity
- Typography and color theory in branding.
Week 3: Creative and Art Direction In Branding
Class 1: Art Direction in Branding Campaigns
- Importance of art direction
- Conceptualizing and planning visual campaigns
- Case studies on effective art direction.
Class 2: Photography and Illustration in Branding
- Integrating photography and illustration in Branding
- Practical exercises in using visual elements
- Techniques for creating brand-specific visuals.
Week 4: Leadership and Core Skills For Brand Designers
Class 1: Project Management for Brand Designers
- Managing design projects effectively
- Collaborating with cross-functional teams
- Time management and client communication.
Class 2: Presentation and Pitching Skills
- Crafting compelling design presentations
- Pitching design concepts to clients
- Handling client feedback and revisions
Meet your instructors
Your instructors for the next couple of weeks are as follows.
Fiyin Adeniyi
Brand Design Lead at Busha Digital
Ibrahim Otukoya
Brand Designer
Timi Bolarinwa
Visual Designer
Fiyin Adeniyi
Brand Design Lead at Busha Digital
Ibrahim Otukoya
Brand Designer
Timi Bolarinwa
Visual Designer